A story can help people understand a cause. It should never come at the expense of a child’s dignity or safety.
Begin by listening
Children have their own views, experiences and aspirations. Taking time to listen helps keep support focused on the person, rather than on the story someone else wants to tell about them.
Protect privacy
Names, locations, photographs and case details can reveal more than intended. Our safeguarding commitment places safety and confidentiality ahead of publicity, and requires appropriate consent before identifying stories or images are shared.
Tell the truth about imagery
Illustrations and stock photographs can help explain an idea, but they are not evidence of programme outcomes. We label them clearly. Verified figures and approved stories will be shared when available.
Keep care at the centre
Respectful storytelling recognises a whole person: their interests, relationships and possibilities. It gives them room to be heard without reducing them to difficult circumstances.